AO Racing

My journey with AO Racing began on an early spring afternoon in 2023 when I was introduced to the team principal, Gunnar, over the phone. We discussed creating a one-off design for their inaugural team livery, paying tribute to the iconic Daytona 24 Hours victory-winning T-Bird Swap Shop Porsche 935. Gunnar's father was the crew chief of that winning team. Little did we know that this conversation marked the beginning of an incredible journey.
My role
Illustration, Branding
Tools Used
Illustrator, Photoshop, Figma
Outcome
Over a dozen unique merchandising designs, banners, and other brand-building campaigns launched. Our collaboration continues today.

Since 2023, I've shipped and printed over two dozen designs for the AO Racing fans to enjoy, cherish and represent proudly.

Every AO design starts with a playful exploration of compositions that convey movement, grandeur, and excitement. My illustrations are often inspired by cultural and historical automotive motifs, themes, and styles, continuing a legacy that spans over a century of automotive artwork.

I collaborate closely with the AO Racing leadership team to develop and implement their vision and ideas for specific events, championship victories, and engaging concepts that have attracted fans for over two years. Central to this work is the belief that creative endeavors should always be rooted in the enjoyment of the process.