Working with the CBO, alongside with my Creative Director, taught me how to balance the demands of leadership and effectively communicate design decisions. It allowed me to understand how better to tailor the level of content-specificity to the respective audiences and explore more creative outlets for more marketing-oriented pitches and collaborations.
Together, we were able to take existing content and data and create conceptual mockups and prototypes of how a collaborative project might look as a finished product. I was able to go from initial brief, through sketches, wireframes, and medium-fidelity designs for review before building functioning prototypes when necessary.
As the brand continued to grow its online presence, I also worked closely with the Social Media Editor to create designs and templates used daily across our many platforms. I also worked closely with the Staff Photographers and Videographers to develop animations and screen overlays and provided creative direction for our digital content.
Working closely with many vehicle brands and models allowed me to explore, compare, and discover the design shortcomings of each digital system, which greatly influenced the way I created the data visualizations around our testing. I gained even more valuable experience and expertise from frequent conversations around specific designs and car models with my subject-matter expert editors.
R&T Crew allowed me to explore more creative product design outlets outside of digital and HMI work, and helped shape my future work and collaboration with AO Racing. Working on children's merchandising has also helped strengthen my ability to quickly adapt to different visual techniques, media, and design systems.
The unique challenges of creating assets and designs for new brand experiences and products required balancing the needs of marketing, creative, and vendors within a very agile and quick-paced experience.
