I have 10 years of experience working for Blue Cross Blue Shield of Michigan and Hearst Autos, as well as with many small businesses and organizations. I specialize in solving complex problems, telling stories, and bringing ideas and brands to life through visual and product design.
BCBSM asked our internal Design Studio to explore how our organization could bring a rewards and incentives program to market. Working with our service designers, we created a set of working conceptual prototypes based on our future-state app design and microsites, which we used to test and gather feedback from members on the experiences they most enjoyed and found valuable. We then used the research findings to create tools and guidelines for future implementation.
Learn More
As BCBSM begins its partnership with Optum Rx, our leadership sought to gain a deeper understanding of consumer, market, and internal sentiments. Leadership asked the Design Team to explore, learn, understand, and create a future experience, as well as a roadmap to bring that experience to life.
Learn MoreThis project sought to establish a collaborative and programmatic approach to managing in-flight and future Care Guidance initiatives. Realizing value from these initiatives depends on our ability to influence member and provider behavior, shaping decisions that lead to mutually beneficial outcomes for our members, providers, customers, and the business. We developed an approach that aimed to strike a balance between operational efficiency and managing abrasion at speed, thereby meeting cost-saving goals while providing an experience that members and providers can trust.
Coming Soon
During my tenure at Car and Driver and later across the rest of the Hearst Autos brands, I worked alongside Art and Creative Directors, the Chief Brand Officer, and fellow editors on everything from visual design translating editorial special features onto the Hearst CMS and web layout to creative direction and merchandise design for Road & Track Experiences and R&T Crew, as well as data visualization, UI/UX for the Car and Driver buyers guide.
Learn MoreCommissioned artwork for AO Racing, an IMSA Championship-winning racing team competing in GT3 and LMP2 classes around the world. I help the team mature their brand and reach more of their fans by designing t-shirts, stickers, truck and paddock print designs, and more!
Learn More